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Mission

Creative. Strategic. Fundraising.

We are a creative, strategic fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.

Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.

Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.

We are ambitious, fearless and hungry for success. So far we've helped raise over £85 million in donations to charities, and we want you to join us on our journey.

“Our mission is to double the amount of money donated to charities by UK citizens"

Total funds we have helped to raise

£85000000
Work
Fields in Trust
Bark For Our Parks
UNICEF
UNICEF Soccer Aid Academy
Evelina London Children's Charity
Evelina’s Incredibles
Mind
Mind’s Big Brunch
Age UK
Stream for Ages
Action for Children
Secret Santa Raised over £1,700,000
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Services
People
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Products
Challenge Events
In Person Events
Fundraising Events
Schools & Corporate
Direct Asks
DIY fundraising
Awareness Campaigns
Brand & Messaging
Killer blog

The 3 year itch – Get ahead of the fundraising curve b...

So, you have your sparkly new fundraising product, months of planning behind you, internal debates on big decisions now long forgotten. You have an affluent, engaged audience to market to, a great creative and strategy to...

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Le Pedal Power: developing the right fundraising product for...

From the serious to the casual cyclist, cycling can represent a huge fundraising opportunity for every charity with every audience. But how do you identify your target audience and develop a cycling product which...

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Get your charity’s Christmas campaign wrapped up early

There’s no time like the present! The sun may be shining (for the moment), but now is the perfect time to start thinking about your 2024 Christmas campaign. It’s like getting all your gifts...

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The why, what and how of a charity rebrand

Killer Creative’s guide to when to consider a rebrand and how to make sure you get it right. A rebrand is a pivotal moment for any forward-thinking charity: an opportunity to harness greater levels of support, a new audience, showcase what they stand for, reposition within the sector, stand...

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Positive Exposure – The risk and reward of photography for...

When it comes down to marketing your charity through a big brand campaign, fundraising, individual giving, lottery or legacy campaign; images are everything. That’s why charities turn to creative agencies to produce brilliant, eye-catching photography. Using...

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The Olympics – A golden opportunity for charities

With the Olympics and Paralympics this summer, charities should be planning how they can benefit from the excitement surrounding these huge global events. They aren’t just a financial opportunity for sponsors, businesses, Governments, tourism, broadcasters...

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Wrapper’s Delight. 3 successful Christmas campaigns d...

We’re off to a cracker of a start for 2024, with the results coming in from our Christmas fundraising campaigns smashing their targets.  It was our second year working with Action for Children on the award-winning...

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Fundraising. The worst thing you can do is nothing.

In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing. As a fundraiser, it is often easy to get caught up in...

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You control success.
What does it mean to you?

We all desire success in one form or another, it means different things to different people. Can you define what it means to you?  When creating a fundraising campaign or producing a new or refreshed fundraising product the number one question going through your mind should be ‘What does...

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Don’t shelve your flagging fundraising products.
Show ...

Former well-performing fundraising product gathering dust on the shelf? Time to show it some love and return it to its former glory (or perhaps even more)? The benefits of revitalising a failing, or tired...

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Our story
Results

Natalie Joyce

Marketing Manager, Mencap “Not only do we now have a wonderful, inspiring legacy proposition that’s unique to Mencap (i.e. our brief to Killer exactly!) we are delighted to have worked with such a genuinely amazing team at Killer to deliver it. From the quality of the creative vision all the way through to the ad executions and, vitally, their fantastic account management, we have thoroughly enjoyed working with Killer and are already looking forward to our next project together.”
660% Increase in new users to the legacy webpages 330% Increase in engaged users to the legacy webpages

Lia Fyles

Race Director, London Landmarks Half Marathon “Selecting Killer Creative to create the visual identity for the London Landmarks Half Marathon is without question one of the best decisions I have made during my 11 years at Tommy’s. The public reaction to the visual identity has exceeded all expectations and has been so successful for us that it has led us to produce a range of LLHM merchandise. The Killer team were creative, engaged, passionate and nothing was too much effort for them. I would highly recommend them as an agency to work with.”
£12m Raised over 2 years 21k Runners over 2 years
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