Don’t shelve your flagging fundraising products.
Show them some love.
Former well-performing fundraising product gathering dust on the shelf? Time to show it some love and return it to its former glory (or perhaps even more)? The benefits of revitalising a failing, or tired fundraising product are invaluable: keeping existing supporters engaged, year after year, as well as connecting with new audiences.
Every product, whether a charity fundraising event, or a high street brand, needs to adapt to changing times. This includes the language used, the way we talk to people, and how we adapt to trends and changes in our audience’s behaviours. In order to succeed we need to be bang on message and up-to-date.
Show them some love.
Many of our charity partners come to us looking to breathe life back into their fundraising portfolio. Often this is a well-loved product which has worked for years, but recently growth and engagement have been stagnant. Or a previously reliable earner has seen a dip in income. We’ve seen it all. Products at risk of being seen as past it, but they just need a little bit of love alongside razor-sharp strategic and creative focus, to bring them back to their best.
That’s where we come in.
Your warm supporters want to fundraise for you, and your job is to give them engaging tools to do it. Our job is to work with you to develop a compelling product and marketing that engages them enough to do this. So often, charities have products (events, RG products, annual appeals) in their existing portfolio, that have just lost the sparkle required to capture their audience’s attention. Sometimes this is an easy fix, sometimes a fundamental re-work. In our experience a tired product very rarely comes down to one thing. The devil is in the detail. Something we’ve often seen is internal teams bringing the marketing in-house, often after a couple of successful years. With an already stretched team it can so easily become part of BAU; without the focus, time and energy it requires to stay fresh and relevant.
It can be difficult to know when a product is failing apart from the obvious of lack of income. Your product may have low engagement, failing sign-ups, a below average low remittance rate, and negative feedback. It may not be a bad idea, but a bad execution or a confusing message. What’s really important is understanding ‘Why’.
That’s where we come in. At Killer we always say, “You can’t see the back of your own head”, so work with an agency that has the fresh perspective and experience to do just that.
We can help you revitalise an underperforming product: showing it the love it needs to keep performing.
So, if you have product which needs some attention, why not book a free 30-minute consultation, today?