Move, Motivate, Make a Difference. Empower your cause with a charity challenge!
Engage audiences, raise vital funds
Challenge events are a proven way to inspire action, build connections, and raise crucial funds for your cause. Your supporters are ready to fundraise for you—your role is to provide them with exciting, engaging challenging products to participate in.
This is more than a fundraising opportunity; it’s your chance to reach and connect with:
- Existing supporters
- Lapsed supporters
- Corporate partners
- New audiences (many of whom may have little or no prior connection to your charity).
Interesting Fact: In some cases, our data shows over 90% of participants in challenge events are new supporters.
Why challenge events work
Charity challenges offer benefits that go beyond fundraising:
- Fundraising growth: Mobilise your supporters to help you achieve your financial goals.
- Brand awareness: Create impactful, memorable experiences tied to your cause.
- Great PR: Generate stories worth sharing.
- Audience engagement: Build a sense of community and loyalty.
- New connections: Tap into fresh audiences who may become long-term advocates for your mission.
The magic formula: Combining strategy with creativity
We bring a proven blueprint and framework for challenge fundraising, honed over 14 years of experience working with the UK’s most ambitious charities. But the real magic lies in connecting your challenge product to your cause to create something that is:
- Creative: Stands out in a crowded space, talk their language, and make them smile.
- Compelling: Gives participants a meaningful reason to join, where both the participant and the charity benefit.
- Commercial: Offers a clear value exchange and business model so fundraising is a natural outcome.
- Community-driven: Unites diverse groups around a shared experience and goal.
- Likeable and engaging: Add storytelling and a “fun factor” that keeps participants invested.
Recipe for success
We’ve worked on more challenge events than we can count. And through all this experience, we’ve learned the things that can have the most impact on success. Here we share three of them to help you take your challenge to the next level:
Balance Product and Cause
Getting the hierarchy right is an important part of our work developing new products. The product allows us to reach an audience that would not engage through cause alone, but cause is the unique connection and the reason to fundraise.
- Connect your mission: Ensure the challenge aligns with your cause in a meaningful way.
- Tell the story: Show participants where their fundraising will go and how it will create lasting change.
- Drive remittance: Work hard on collecting funds and celebrating milestones.
Craft a winning journey
Getting someone to sign up is just the start of the journey. An exceptional stewardship plan is vital to keep supporters engaged and motivated:
- Share exciting, engaging content that builds anticipation.
- Create a sense of collectiveness and competition.
- Provide regular updates on how their contributions are making a difference.
- Don’t be afraid of talking about fundraising: that’s why we’re all here and supporters expect it.
Don’t appeal to everyone
When developing your challenge, you should have a diverse but super-focussed audience in mind. What are their defining features, and how can we appeal to them?
- Whether it’s the chip shop owner, a busy parent of two, or a financial CEO, they’ll unite through their common interest in your new fundraising product theme and their shared commitment to the challenge.
- Community is key: Build a theme that transcends individual differences and builds connection.
Why partner with us?
With 14 years of experience in creating and launching successful fundraising challenge products, we know what works—and what doesn’t. We can help you.
- Design a diverse fundraising portfolio that engages different audiences.
- Build a steady revenue stream year-round.
- Create challenge products that your team loves, your audience connects with, and your charity is proud of.