On Your Marks… Get Wet

The World Wildlife Fund required an online campaign to encourage registration in their Blue Mile event in London. The event needed participants to move a mile on water to raise money for WWF’s work in protecting the world’s rivers and oceans. A simple but effective cause called for some simple effective creative. So we produced a digital campaign based around the copyline ‘On Your Marks..Get Wet..Go Save Our Rivers and Oceans’. Energising people to take the plunge across the country.