Mass Participation Events
Whether it’s a physical challenge (such as running, cycling, hiking or swimming), or a personal one (such as giving up chocolate, ditching the booze, or suffering freezing cold showers), challenge events are a great way to engage existing supporters and attract new ones to your cause. They are an opportunity to engage an audience through a common interest – to speak their language and help them achieve their goals.
Strategic
Though our 10 years+ of creating and launching challenge events, we know what makes a challenge event a success. We bring our commercial expertise to every single campaign: whether it creating a new fundraiser like Samaritan’s Samarathon, scaling up an event like British Red Cross’s Miles for Refugees or refreshing a well-established product like Aspire’s Channel Swim. We use research and insights to understand the audience’s motivations and look for ways to make the proposition unique and ownable for our charity partners.
Creative
Our job is to give your charity ownership of the event – ensuring your creative campaign stands out amongst the crowd. By making it interesting, eye-catching and adding a touch of cool to the event name, look and feel, we can appeal to target audiences and drive sign-ups. As a result, you’ll end up with a clear product identity that can be used for all elements of the event, such as the landing page, sponsorship forms, merch and stewardship.
Fundraising
Our commercial experience means we keep core objectives at the heart of all we do. Driving income, attracting supporters, releasing long-term value – we’ll never lose sight of the end goal. We’re constantly coming up with new ways to inspire supporters. We want to recognise their personal achievement, make them feel like part of a collective force for good, and remind them about the impact of their fundraising. We also find ways to offer value exchange – providing support and surprises along the way, so they’re motivated to do even more for your charity.