Individual Giving
Cash appeals that get results.
Regular Giving Programmes which maximise lifetime value.
We know that Individual giving appeals to cold, warm or lapsed donors are often the backbone of a charities’ fundraising. Done well they are a reliable source of income, building a positive supporter experience and charity brand.
Strategic
Any successful Individual Giving programme begins with understanding your audience’s motivations. So, we start here. A thorough dive into your data and research will always be our starting point. We can also run some audience research if more insight is needed.
Cash appeals need to quickly tell supporters why they should care; why it matters and why they should donate right now. Through powerful storytelling we can bring the cause to life and evidence how a supporter’s money will make a real difference. People care about people; so inspirational and compelling case studies are a great way to elaborate and create a connection between the supporter and the beneficiary.
Regular Giving programmes need to work hard to maximise supporter lifetime value. This starts with understanding why, how and when they give. Working with your team we get to the heart of this (after really getting into the nitty gritty of the data). Testing (and using understanding gleaned from years in the charity sector), means we can boost your RG programmes: keeping supporters engaged and donating, year after year.
Creative
For cash appeals, the creative needs to be emotive and urgent – making sure the cause hits home in a way that’s relevant and relatable. Depending on the ask, we tap into desires and enable people to feel good about giving.
For Regular Giving programmes, we need to keep your audience engaged and motivated to continue supporting your cause. Creative thinking is at the heart of what we do: not only in the hard-working visuals for any RG appeal, but in the way we frame asks, cross-selling products and innovation in the form of new products and services.
Case Studies