Brand Creation

Background

AeroPro are a new start-up apparel brand aimed at the serious cycling audience. Its founder is an avid racer who competes in many cycling competitions from cyclocross, track, road and mountain bike racing, he set up and created the brand in 2020 and wanted to give his audience something a little different to what was being sold on the mainstream websites. He wanted to develop and market a brand that has aerodynamics at the heart of it, from the aero fabrics to the pro-team race cut style, he wanted to make his audience, who are the obsessive, focused, single-minded riders who live and breathe marginal gains faster. AeroPro Cycling Apparel was born, it’s point of difference is that the products are underpinned by proven aerodynamic evidence through rigorous wind-tunnel testing, with speed, style and aerodynamics at the centre of it.

The Brief

To create a cycling brand that the audience loves, create something punchy, niche, exciting and progressive, oh! And also make it sexy, something that their competitors are scared to do, or can’t do. Design something whereby people want to be part of the culture and not just benefit from the aerodynamic qualities of the products.

The Creative

We wanted the creative to look like a super-cool niche cycling brand; we wanted our messaging to be super direct so our audience could understand exactly what we are and what we offer. We wanted to be the black sheep and stand out from all the blandness of what many brands were doing, appealing to the mainstream market.

The Work

The campaign created was designed to work across digital media, press, social, PR, online and the brands website @ Aeropro.uk 

We believe it had a super-cool stand-out look that reflects the quality and design of its products, which are premium, reflect speed, and different to the usual run of the mill cycling apparel that many companies are producing.