Portfolio Review

Background

The RNOH Charity raises money to help the Royal National Orthopaedic Hospital provide world-class care for patients with musculoskeletal conditions, and to support its research and education.

RNOH Charity came to us in 2021 with an ambitious plan for the next three years and the future development of the RNOH. The aim was to develop a long-term case for supporting the Charity, rather than a short-term one-off ask, to create sustainable funding for the future.

The brief

The RNOH Charity wanted to partner with a creative agency to create and implement a brand narrative to help generate unrestricted income for the Charity. The campaign was due to be brought to life within the hospital environment at Stanmore and Bolsover Street to help the Charity raise awareness and significant funds from patients, their families, staff and the community.

The work

We started by carrying out a deep dive into the RNOH, their services, previous campaigns, audience insight and current fundraising portfolio. This process enabled us to identify key areas and themes for the case for support, allowing us develop and refine a proposition for the campaign based on these learnings. Our proposition was centred around RNOH making the impossible possible. We also helped RNOH Charity define and develop their fundraising plans for their portfolio in 2023 and beyond.

Our creative team developed a range of concepts for the campaign based on the proposition and messaging. We wanted the creative to stand out and be unique to RNOH, so it needed to be attention grabbing and clearly explain what RNOH do.

Once we’d refined the chosen creative together with the team, the studio designed a suite of assets ready for RNOH Charity to launch the campaign. These included social assets, posters and banners for around the hospital sites and website assets.

We also supported the team on their acquisition and supporter journey plan, and carried out forecasting for 2022 and beyond.