Product Awareness Campaign

Background

Blum UK specialises in functional furniture fittings, focusing on lift mechanisms, hinges and drawer box systems for furniture amongst other product lines.

The brief

To create a campaign aimed at the B2B network of kitchen manufacturers and suppliers to retain and grow market share in challenging economic circumstances.

The creative

We developed a creative campaign with a strong, consistent message that reminds suppliers why they chose Blum and the benefits of doing so. Blum can communicate their superior design, usability and build quality by focusing on the lifetime guarantee of their products.

The work

We produced a suite of intelligent print adverts that likened the Blum products to a work of art. By exhibiting images that demonstrated the beauty of Blum engineering in a gallery setting, the adverts raised awareness. They elevated the Blum brand beyond the consumer assumption that Blum just made kitchen hinges.